Why can’t we just find a pair of denim that works for everything? Pants that feel good right out of the box without rules: like no washing and dumb break-in periods? Why isn’t there an easy mode for pants? After working in the industry for years we know that this is possible if you throw out the playbook and build a brand from scratch that doesn’t play the label game.
So we’re doing it. By working with you we’re focused 100% on creating the best pant imaginable through constant iteration. We’re happy you’re here with us on our journey to fix pants.